Sunday, March 13, 2016
By now, you know that social media should be a part of your overall Akron marketing strategy on some level. Yet this doesn't mean that you need to be present on every platform in order to connect with your intended audience. Effective Message Delivery Think about how you can most effectively get your message out when you're choosing your platforms. Communicating in the way your audience will be most receptive is more important than choosing a platform just because "everybody" is using it. If you can't deliver an effective message in limited character messages, skip Twitter. If your products and services are more visual, platforms like Pinterest and Instagram may serve you well.
If you're a business in Cleveland or nearby Akron, OH and want to attract more leads through your website, then read on. One of the cost effective marketing and high-ROI yielding strategies you can use is blogging. To execute an effective blog that attracts targeted leads and builds customer loyalty, you have to blog frequently and consistently. Before we delve into the critical blogging keys of frequency and consistency, it's important to mention what HubSpot actually is and how it can help you ramp up your inbound marketing plan quickly. HubSpot is a marketing automation software platform that brings all the tools you need for your inbound marketing into one control center or "Hub."
Thursday, March 10, 2016
There are a number of ways to experiment with, test and apply new, cutting-edge social media marketing tactics. Try out some of the following tips and tricks until you find one that works especially well for your specific business. Save Your Best Updates When you notice that some of your social media posts are performing exceptionally well, keep them in a database to use later on. You can either use each platform’s built-in analytics or you can use a third party service such as HubSpot that will organize your posts by popularity and provide you with excellent analytics at a reasonable price. When you’re ready to share them again in a few weeks or months, change each post slightly so that it’s brand new.
Most Cleveland business owners know that marketing plays an integral role in company growth. Many of these corporate leaders, however, have not tapped into the power of hiring professional marketing companies to help generate heightened visibility and accelerated conversion. In many cases, business owners simply lack information regarding why taking this course of action can prove to be advantageous. Nevertheless, it's important to know that advertising agencies can offer your company several important services. Here are just two of them, for example: 1. Content Marketing. As noted by the Content Marketing Institute, content marketing is a process that involves creating and distributing interesting, informative blog posts and web articles. There are several marketing agencies Cleveland business owners can rely on to complete this important process.
Tuesday, May 19, 2015
An increase in the M%-CAC could suggest that your marketing team is underperforming or overspending. If this is the case, then consider tweaking the budget and hiring an experienced Akron or Cleveland content marketing strategist. Such an expert will enable your business to attract and retain target customers through the creation and distribution of high-quality, relevant, and valuable content. Time to Payback CAC You’ll also need to also calculate how much time (in months) it will take you to recover all your expenses, given the current collected revenue. From there, you can estimate how soon newly acquired clients can start becoming profitable.
Monday, May 18, 2015
A low percentage may indicate the need to find a HubSpot partner in Cleveland that can help you acquire a greater number of new customers through such methods as content creation, email marketing, social media marketing, and website development. Marketing Influenced Customer % Using this formula, you can measure the percentage of new leads who became your customers as a result of direct interaction with your marketing team
Thursday, May 7, 2015
Shopping behavior has significantly changed since digital communication was introduced. Gone are the days when general email blasts and random cold calls were the lead generation kings. Today, people no long wait for messages to be brought to them; they are now actively searching for interesting content online to help them make informed purchase decisions. The key to turning prospects into customers and loyalists, therefore, is to be found online by your target audience based upon the information you post that's relevant to them. Technically termed "Inbound Marketing," this modern lead generation tactic takes strategy, organization, and execution. HubSpot marketing automation software brings all the tools you need together into one centalized "hub" with an easy to use interface and tools to help you execute your inbound plans according to best practices.