Tuesday, May 19, 2015
An increase in the M%-CAC could suggest that your marketing team is underperforming or overspending. If this is the case, then consider tweaking the budget and hiring an experienced Akron or Cleveland content marketing strategist. Such an expert will enable your business to attract and retain target customers through the creation and distribution of high-quality, relevant, and valuable content. Time to Payback CAC You’ll also need to also calculate how much time (in months) it will take you to recover all your expenses, given the current collected revenue. From there, you can estimate how soon newly acquired clients can start becoming profitable.
Monday, May 18, 2015
A low percentage may indicate the need to find a HubSpot partner in Cleveland that can help you acquire a greater number of new customers through such methods as content creation, email marketing, social media marketing, and website development. Marketing Influenced Customer % Using this formula, you can measure the percentage of new leads who became your customers as a result of direct interaction with your marketing team
Thursday, May 7, 2015
Shopping behavior has significantly changed since digital communication was introduced. Gone are the days when general email blasts and random cold calls were the lead generation kings. Today, people no long wait for messages to be brought to them; they are now actively searching for interesting content online to help them make informed purchase decisions. The key to turning prospects into customers and loyalists, therefore, is to be found online by your target audience based upon the information you post that's relevant to them. Technically termed "Inbound Marketing," this modern lead generation tactic takes strategy, organization, and execution. HubSpot marketing automation software brings all the tools you need together into one centalized "hub" with an easy to use interface and tools to help you execute your inbound plans according to best practices.
Wednesday, May 6, 2015
Dale Carnegie, the best-selling author of How to Win Friends and Influence People, once wisely said that the most successful way to sell an idea is to make people believe that it’s theirs. People are not machines; they have thoughts, feelings, and are free-thinking creations of constant change. Forcing an opinion or product upon them will only result in resistance and indifference. Outbound marketing has, more often than not, treated audiences in this manner. Consumers had no say about whatever is shown on billboards or television commercials, and therefore, had no other source of information to rely on. The dawn of the internet has altered the entire ball game, and innovative companies near Akron offering marketing services now realize that they couldn’t continue depending on old, traditional methods.
Tuesday, May 5, 2015
Businesses aiming to have an online presence should initially establish a website to ensure a strong beachhead in cyberspace. Still, even with the site up and running, you must increase your efforts to promote it and your business in general to gain more leads and customers. The rationale behind operating a website as an extra promotional arm of the business isn’t lost on big and small entrepreneurs in The Buckeye State. In fact, if you’re just starting out, the state’s website itself has a pretty user-friendly section for new businesses—something that you can emulate. If you need a website designed, or if the current one requires an overhaul to help your business generate leads, you need to consult companies specializing in Internet marketing in the Akron area such as Front Burner Marketing, LLC.
Monday, May 4, 2015
Every small and medium enterprise (SME) needs to expand its customer base to keep the revenue flowing and the business alive. For most smaller SMEs, the Northeast Ohio area, however, has an abundance of tough competitors. Still, this shouldn’t hinder you from landing new customers, retaining your loyal ones, or even attracting patrons from the competition. In recent years, the Internet has become a means to accomplish this. An article in Business 2 Community points to three simple and cost-effective strategies SMEs can use to generate more leads through content marketing.