Wednesday, May 6, 2015

Inbound Marketing near Akron: Customer-Centric Approach to Promotion

Dale Carnegie, the best-selling author of How to Win Friends and Influence People, once wisely said that the most successful way to sell an idea is to make people believe that it’s theirs. People are not machines; they have thoughts, feelings, and are free-thinking creations of constant change. Forcing an opinion or product upon them will only result in resistance and indifference. Outbound marketing has, more often than not, treated audiences in this manner. Consumers had no say about whatever is shown on billboards or television commercials, and therefore, had no other source of information to rely on. The dawn of the internet has altered the entire ball game, and innovative companies near Akron offering marketing services now realize that they couldn’t continue depending on old, traditional methods.

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