Sunday, March 13, 2016

Choosing the Right Social Media for Your Inbound Marketing Strategy

By now, you know that social media should be a part of your overall Akron marketing strategy on some level. Yet this doesn't mean that you need to be present on every platform in order to connect with your intended audience. Effective Message Delivery Think about how you can most effectively get your message out when you're choosing your platforms. Communicating in the way your audience will be most receptive is more important than choosing a platform just because "everybody" is using it. If you can't deliver an effective message in limited character messages, skip Twitter. If your products and services are more visual, platforms like Pinterest and Instagram may serve you well.

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